Welcome To Smeg London

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You Won't Want To Miss This

Join us for a two-day celebration packed with hands-on demos, live cooking experiences, special guests, exclusive offers, delicious food and drinks - plus amazing prizes to be won throughout the weekend!

Start the weekend the right way. You will find a variety of masterclasses that give you the opportunity to get hands-on with pizza, coffee, cocktails and so much more! 

9am-12pm

Mastering Coffee Flavours with Lavazza

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Build Your Own Smoothie Bowl Station

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Live Breakfast Pancake Demo with Smeg

12pm-3pm

The Art of Italian Pasta with Eataly's Chefs

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The Ultimate Pizza Guide with Smeg

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Make Your Own Sparkling Cocktail

3pm-5pm

Cocktails & Aperitivos with Aperol Spritz

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Live Cooking Demo with Head Chef from Sael

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Complimentary Treats and Coffee 

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Meet Our Event Partners

We’re teaming up with some of Italy’s most iconic brands to bring you an unforgettable weekend. Sip on refreshing Aperol cocktails, master fresh pasta making with Eataly’s culinary pros, and discover the art of coffee flavour pairings with Lavazza.

It's a true taste of Italy.

APEROL
LAVAZZA
EATALY

 

Win A Free Product

Throughout the weekend we'll be offering you the chance to snap up some free goodies - plus, you'll be able to shop our range with exclusive discounts that you won't find anywhere else!

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See your weekend through with a bit of retail therapy - finished off with a trip to our store where you can shop exclusive discounts, win prizes and meet with some very special guests!

9am-12pm

Mastering Coffee Flavours with Lavazza

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Build Your Own Smoothie Bowl Station

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Live Breakfast Pancake Demo with Smeg

12pm-3pm

Cake Masterclass with Fitwaffle aka Eloise

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The Ultimate Pizza Guide with Smeg

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Make Your Own Sparkling Cocktail

3pm-5pm

Cocktails & Aperitivos with Aperol Spritz

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The Art of Italian Pasta with Smeg

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Complimentary Treats and Coffee 

Special Guest
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Meet Our Special Guests

On Friday, we'' be joined by the Head Chef from Jason Atherton's restaurant, Sael. Visit the store between 3pm-5pm on Friday and watch as they recreate a multitude of culinary delights.

Eloise is a best-selling author and social media sensation, known for her easy, indulgent bakes and viral dessert creationsShe’ll be joining us in store on Saturday afternoon, between 12pm-3pm.

Book Your Space

We're opening our store to everyone but we'd love to know if you're interested in coming - and if you sign up to our newsletter you can get a reminder of the event!